Novel initiative by Karthik Subbaraj

Novel initiative by Karthik SubbarajTeam ‘Iraivi’, led by director Karthik Subbaraj and producer C V Kumar, has come out with a unique initiative to promote the movie. Starting Sunday (May 22), the making of the film will be aired as a web series.

Titled ‘The Web Series of Iraivi Making’, it will have interesting incidents that happened on the sets of the film, which has Vijay Sethupathi, Bobby Simha, S J Suryah, Anjali and Kamalini Mukherjee in key roles.

The film which has music by Santhosh Narayanan was recently cleared by the Censor Board with U/A certificate. It is slated to hit the screens on June 3. Recently, the ‘Pizza’ and ‘Jigarthanda’ maker posted on his online page: “Feeling happy that #Iraivi is certified with clean UA …And the release date is..June 3.”

The movie, it is learnt, is about the importance of women in the lives of men. Buzz is that S J Suryah is doing a negative role in ‘Iraivi’.

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